The Movement to Beat Obesity

SMARTfit Combating Inactivity and Obesity

As discussed on this blog, just a couple weeks ago, September was National Childhood Obesity Awareness Month.  The team at SMARTfit believes that every month, not just September, the nation should squarely focused on defeating this “epidemic.”

And while obesity is a major issue for youth across the country, it plagues the entire population.  The Trust for America’s Health (TFAH), and the Robert Wood Johnson Foundation (RWJF) recently released the results of their latest study on obesity in the United States.

It isn’t pretty.  Arkansas, West Virginia, and Mississippi suffer from the highest obesity rates, all three of which are above 35% in adults.  The most disturbing figures involve the obesity rates in youth aged 2 to 4 years.  Nearly 15% of all American kids are considered to be obese before their 5th birthday. We need a serious approach to combating inactivity and obesity.

The aforementioned organizations have committed $500 million dollars over the next 10 years to expand efforts to “help all children grow up at a healthy weight.”

The TFAH and RWJF are focusing on five “big bets” as they work toward their load goal:

  • Ensure that all children enter kindergarten at a healthy weight
  • Make a healthy school environment the norm and not the exception across the United States
  • Make physical activity a part of the every-day experience for children and youth
  • Make healthy foods and beverages the affordable, available and desired choice in all neighborhoods and communities
  • Eliminate the consumption of sugar- sweetened beverages among 0- to 5-year-olds

SMARTfit CEO Cathi Lamberti, and our entire team, is committed to creating environments that ensure that every child in this country (and around the world) has the proper tools to defeat obesity and inactivity.  Our goals closely align with those laid out above.

While diet is a big part of the equation, it is the belief of our team that “making physical activity part of the everyday experience for children” is a major step to combating inactivity and obesity.

Kids must establish positive physical fitness habits, and every school (and after school program) across the country needs to adopt a more hands-on approach to physical fitness for the TFAH mission to ever succeed.

Above all, kids need to be equipped with the necessary tools to initiate positive fitness habits, and tackle the challenges of obesity.  That’s why we’re so passionate about SMARTfit, because we know it can help “at-risk” youth to establish those positive habits by interfacing with the type of computer game they so regularly use.

This week, talk to the child in your life, and make sure they’re getting the exercise they need.


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